Head of Loyalty and Insights Full-time Job

Key points

- Exciting opportunity to join Star Group, a recent merger of Kāpura and Joylab - Seeking a Head of Loyalty and Insights to drive growth of Star Social loyalty program - Opportunity to lead strategic initiatives and work on new marketing projects - Looking for someone with experience in loyalty programs, customer engagement, and team leadership

Job requirements

- Prior experience leading a team and directing workflow based on business priorities - Proven track record in loyalty programs and customer engagement strategies - Familiarity with designing and managing customer lifecycle campaigns - Strong communication skills to influence senior leadership and drive change - Analytical, creative, and enthusiastic with a focus on innovation - Comfortable working with IT and external software partners - Ability to collaborate with cross-functional teams and adapt to a dynamic environment

Job responsibilities

- Lead the Star Social loyalty program and drive membership growth, engagement, and profitability - Oversee RFM lifecycle campaigns, automations, tactical campaigns, and reporting - Drive innovation through test and learn campaigns, customer feedback, and program effectiveness analysis - Advocate for a data-led approach and share insights across the business - Manage loyalty software provider relationship and collaborate with different departments on improvement projects - Prioritize and direct workflow of direct reports and contribute to marketing leadership team

Qualifications

- Experience in team leadership and workflow prioritization - Proven track record in loyalty programs and customer engagement strategies - Proficiency in designing and managing customer lifecycle campaigns - Strong communication and influencing skills - Analytical, creative, and innovative mindset - Comfortable with IT and external partners collaboration - Ability to work in a team and adapt to a changing environment

Skills

- Strong leadership skills - Proficiency in loyalty programs and customer engagement strategies - Communication and influencing abilities - Analytical and creative mindset - Collaboration and adaptability in a dynamic environment

Benefits

- Discounts across Star Group and more - Opportunities for training and career progression - Be part of a young and innovative company in the hospitality sector

How to apply

- Location: Auckland CBD - Send resume and cover letter to jacqui@stargroup.nz - Position description available upon request - NZ work visa or NZ Citizens/Residents only