Brand Manager Full-time Job

Job Opportunity as Brand Manager at Entain Australia & New Zealand

Introduction

Are you a dynamic and creative individual looking to make a mark in the world of sports and entertainment marketing? Entain Australia & New Zealand is seeking a Brand Manager to curate an immersive brand experience that resonates with the target audience. This role involves challenging traditional betting experiences in a fun and dynamic way, making the brand the go-to destination for young urbanites.

Location and Working Environment

The position is based in Auckland, with offices also located in Wellington, Darwin, Sydney, Melbourne, and Brisbane. Entain AUS & NZ supports a hybrid working model, allowing employees to spend two days a week at the office for a better work-life balance. The company values a flexible work environment, ensuring individual preferences are considered.

Responsibilities

• Develop, manage, and execute annual marketing plans aligned with long-term strategic objectives.
• Create detailed briefs based on market insights to enhance brand awareness and education.
• Manage consumer marketing campaigns across all platforms and develop a full activity calendar.
• Collaborate with internal teams to review and inform the product pipeline based on market trends.
• Plan, develop, and implement marketing activations using a full mix of tools and techniques.

Requirements

• Prior experience in a similar role or related fields like digital marketing or FMCG.
• Strong understanding of marketing principles, digital marketing, social media, and influencer marketing.
• Background in public relations and earned media space to enhance brand reputation.
• Knowledge of consumer journey, content creation, and strong analytical skills.

Entain Lifestyle Benefits

• Paid Medical Insurance: Southern Cross medical insurance coverage up to $1,500 annually for you and your family.
• Dedicated Training Plans: Exclusive training programs for professional growth.
• Hybrid and Flexible Working: Two days in the office, rest of the week your choice.
• Birthday Bonus: Day off on your birthday.
• Office Fun: Game-ready offices in Auckland and Wellington with pool table, dartboard, and sports on TV.

About Entain Australia & New Zealand

At Entain, we are revolutionizing sports and gaming venue entertainment with leading brands like Ladbrokes Australia, neds, and TAB NZ. We provide thrilling experiences for sports enthusiasts and racing aficionados. We offer a supportive and inclusive work atmosphere that celebrates individual differences and encourages diverse voices.

Contact Information

If you are interested in joining our team, send your resume and cover letter to careers@entaingroup.com.au.